Victoria's Secret Bets on Rihanna's Right Hand: Hillary Super to Lead Turnaround. Thursday, August 15, 2024
Why Hillary Super?
Why Hillary Super?
Super's appointment is seen as a direct response to the changing dynamics of the lingerie industry. Savage X Fenty has disrupted the market with its inclusive sizing, diverse range of products, and bold marketing campaigns. By bringing in Super, Victoria's Secret is hoping to tap into her proven ability to connect with a younger, more diverse consumer base. Super's track record at Savage X Fenty speaks for itself. Under her leadership, the brand experienced rapid growth and gained a cult-like following. Her expertise in digital marketing, celebrity partnerships, and inclusive branding is expected to be instrumental in transforming Victoria's Secret.
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